shiftb

Recently on Quora, my friend Brit posted a question:

…

Since the Quora community found my response helpful, I’m posting it here for everyone:

• The Product. Maybe we didn’t have a high viral coefficient but we had a great net promoter score. People loved Mint, it solved a real…

This is a great read for anyone looking to build a solid user base. I especially liked the part where they describe how they didn’t have a high viral coefficient, but their users loved the product so it spread like wildfire anyway.  I can attest to this as I’ve probably gotten no less than 5 other people to sign up for, and continue to use, the service without going out of my way to do it.  Consider that to use the product people have to trust, and give, their financial information to a website. That’s impressive.

Having a great product > having a high viral coefficient.

Having both = Game over. You win.